I think people love having a person behind a brand who lives it. The idea of storytelling is really important.
— Aerin Lauder
It's my personality to be more quiet and reserved. I'm not going out every night to multiple things. I prefer to stay in and be with my children and do Spanish homework to make sure they get a good grade the next day.
My mom has always been kind of my backbone. She keeps me strong. She is a mother, a friend. She is really everything to me.
My mother taught me that it is important to be prepared for a last-minute polish.
AERIN is saturated with the qualities that have surrounded me my entire life, many of which came from my grandmother, Estee: passion, style, hard work, family, and, of course, all things beautiful.
I think talented people are priceless. And I think people that are knowledgeable and experienced - and I think there's a balance of new talent and experience, which makes, I think, Estee Lauder really special.
I love both real and fake jewelry. My kids make me necklaces, and I wear those, too. Every day, I wear my gold wedding band and the Cartier watch my husband gave me.
I love to decorate a room - from the furniture to the objects to the books.
I have a lot of passion. I have a lot of pride. I think I do get that from my family. But you can be driven and be nice.
There are certain parts of the home that I think embellishment feels cozy and inviting. Then there are other environments, for example, the living room, where I don't have a ton of items on the table.
I wash my skin with Re-Nutrive Intensive Hydrating Skin Cleanser, no toner, and follow with the range's Re-Nutrive Intensive Age-Renewal and Eye Creme.
I've always been inspired by beautiful interiors.
I don't use a stylist. I know what I like, so I do it myself. I rip things out from fashion magazines. It's easy to order when the phone number is right on the page.
Looking feminine is important to me. My personal style is fairly traditional. I was definitely influenced by my mother, who always looks elegant, and by Estee's classic style; she was always in Givenchy or Ungaro.
I love market research because you really have an idea of what your consumers are looking for.
In terms of pots and pans, I just use the basics - I'm not a snob like that.
Luxury is anything that feels special. I mean, it can be a moment, it can be a walk on the beach, it could be a kiss from your child, or it could be a beautiful picture frame, a special fragrance. I think luxury doesn't necessarily have to mean expensive.
I love Pilates, I really do, and I do it three times a week because it works well for me.
My actual first summer internship was in the design department of Clinique.
I used to be a shopper before I had children. I'd go to Bergdorf and Barneys all the time. But now my weekends are spent differently. I go to the skating rink or the park, not the stores.
