I am being completely serious when I state this: Sage Northcutt might just be the nicest human being I have ever met in my life. He is sweet as can be. He doesn't have an evil bone in his body.
— Ariel Helwani
Sometimes when a champ wins, there's a debate about who should be next for him or her.
I don't love the term gatekeeper because it feels like there's a negative connotation attached to it, so I prefer to go with litmus test.
I'm not doing Pulitzer Prize work where I'm unearthing major negative stories about the UFC or some big controversies. It's just kind of day-to-day fodder.
I want to be the Howard Cosell of MMA.
I'm not trying to steal anyone's shine.
When I'm watching a fight with my wife, when the women come on, I can tell she's more into the fight.
Aspen Ladd is quite the enigma. She looks and acts like a Girl Scout out of the cage, but in there she is an absolute beast.
Khabib Nurmagomedov is the most dominant fighter in the history of MMA.
Well, the Cris Cyborg-UFC relationship has mercifully come to an end. The ending was ugly and unfortunate, but I can't say I'm too torn up about it.
I have a lot of contacts, a lot of sources that I've developed over the years and I like to break this guy signs, this guy is fighting this guy, this event is happening on such a date.
I've often felt that it was important to have an MMA media association, not so much to fight battles and things of that nature but also to teach a lot of the younger journalists.
That's my role, I go get news.
Rousey took the fast track and marketed herself well.
Curtis Blaydes' ground and pound is really scary. Like, really, really scary.
When the UFC visits Canada, the card is usually filled up with a bunch of Canadians.
I can understand why people have a hard time separating their feelings on Covington the man and Covington the fighter. He certainly doesn't make it easy. He's extremely polarizing on his tamest day. But it's important to note that he wants the world to hate him.
One of my roles, and one of the things I'm good at, is breaking news.
I love journalism.
If I have news and sit on it I'm not doing my job.
