I think you will see a point where the traditional model of advertising on TV or advertising online will go, and advertisers will cover one programme, no matter what platform it's being broadcast on. You'll see the same ads whether you are watching it on your TV, your computer or your phone.
— Chad Hurley
I love video.
People want to see something authentic. If it's too polished and highly produced, people might not trust it as much. If it's grainy, if it's coming from a webcam, if it's someone standing there and talking their mind or sharing their thoughts, people trust it much more.
Video gives people a voice.
Facebook and Twitter have a ton of information they're trying to make sense of.
By delivering a wide array of programming to YouTube, the NBA will be able to connect with its existing worldwide fan base and reach a vast new audience that is passionate about basketball.
Consumers are increasingly programming their own entertainment and content experiences.
More than simply capturing brief moments in time, MixBit helps people bring stories to life.
When people are making the decision to put a piece of content online, they really do truly want to get it in front of the largest audience.
Content begets content.
Whenever you're the leader in any industry, you get more headlines.
YouTube and other sites will bring together all the diverse media which matters to you, from videos of family and friends to news, music, sports, cooking and much, much more.
Running helped me learn how to deal with failure, and failure is a big part of the Internet business.
YouTube provides a unique opportunity for all musicians to market and promote their music and directly engage their fans.
Video is universal and allows people around the world to communicate and exchange ideas.
EMI is a proven leader in the emerging digital music landscape and one of the world's largest and most respected music companies.
People think about the world of TV and the world of online video as being different ways to distribute video. But what happens when every TV is connected to wi-fi with a browser?
Unfortunately, I think YouTube is going down the route of rewarding the select few around content creation, be it with partnerships or with ways of funding original content.
There's always going to be a place for YouTube.
I think a platform such as YouTube has to respect local laws and customs.
When I started running cross-country and track in high school, literally every race was a failure.
Advertisers now have a highly targeted opportunity for aligning their brands alongside the entertainment experience people are enjoying on YouTube.
YouTube is committed to balancing the needs of the fan community with those of copyright holders.
Video is the most interesting and engaging way to share an idea with others.
