I think London is one of the best cities to shop in.
— Chiara Ferragni
The first thing that inspires me is my mood, but I take inspiration from a lot of things: a rock song, a romantic movie or a specific lifestyle, like 1960s London and, of course, Italian 'dolce vita!'
I bought a Cartier nail bracelet to celebrate the fifth anniversary of my blog. It's an investment piece, but it's simple enough to wear every day, and it's something that will last forever.
I'm from Italy, but when I'm in L.A., I dress a little bit rock and roll.
I'm definitely more of a makeup person than a skincare person. I'd love someone to teach me exactly what to do with my skin, but then again, I am also lazy.
I have five tattoos.
Personality for me is the strongest statement.
I love white T-shirts as much as I love black. I often wear total black. It's my favourite.
The Blonde Salad never stops!
I don't follow other fashion blogs, but I do follow other fashionistas on Instagram. Many of them are my friends; it's really cool: they can inspire me, and they're also my friends. I also look for inspiration in the street; there are so many fashionable women walking around.
Nowadays, you don't need to live in a fashion capital of the world, have lots of money, or be able to shop during certain hours. With online retail, it's possible to browse and shop for fashion anytime of the day, from pretty much anywhere.
I've never done fashion school or anything like that. But I have good instincts.
I have a bit of an obsession with eyes and always want to use them.
I used to share my everyday life on the first social media platforms, and I had a pretty big following.
Looking into the camera creates a special eye and soul contact.
I love Europe even though I'm based in the U.S.
Everybody would like to be on the cover of 'Vogue.'
When it comes to anything you want to do in your life, you have to be passionate. Success may come, but in the end, the most important thing is that you are doing what you really want to do.
If I'm on a flight for more than 14 hours, I will do this Fresh face mask on the plane. I don't care how silly it looks; it saves my skin from drying out.
Take risks and try new things.
Americans have a casual vibe that I love so much.
I love makeup so much, but I'm very bad at doing my own makeup. Italian girls don't wear very much, so when I do put on makeup it's just very, very natural.
At the beginning of my career, it was really difficult for my family to understand what I was working on, but they supported me anyway and gave me the best advice, which was to always be myself.
The only rule I have is to be as authentic and spontaneous as possible. I would never wear something I don't feel comfortable in.
I'm a huge fan of the '70s. I'm obsessed with the music of that time.
For me, being Italian, I love pizza. Particularly from Naples. I am obsessed.
I like to wear boots with skirts or mini-dresses, or jeans with sneakers and jumpers, leather jackets, or a rain coat.
If I want to shoot my daily look, I just put it on Instagram - not on the Web site.
I've always been into shoes and bags.
I've always been obsessed by shoes as one of the main accessory of my outfit, from the classic styles to the more eccentric and of every range of price.
Since I was a young girl, I always wanted to pursue law studies. I would have never imagined that my career would have taken a complete different route.
Don't think too much. The best pictures come naturally.
There isn't that disconnect between the fashion industry and people now - you can be a trendsetter even if you don't go to shows. The industry isn't as snobbish as it used to be.
This mix of willingness and passion made me the businesswoman I am now.
My style evolves day by day; I love change.
I wear a Chanel backpack most of the time, and my Louis Vuitton Keepall duffel is my go-to carry-on.
Be patient - if something is supposed to happen, it's going to happen. Whenever I've tried to force things, they didn't go right.
When I started my blog, I wanted it to be like my house - my own little place that anyone could come to.
I've always been a huge fan of beauty.
I'm happy with all of my past outfits, as they have felt right at the time, and your style always evolves.
My favourite leather jackets are timeless.
After moving to L.A., I've started to appreciate the relaxed American look.
I have always used Pantene hair products since I was a child, since I was 9 or 10 years old when I began to shampoo and condition my hair. I have also always been 'obsessed' with the brand's beautiful ad campaigns.
My style changes every day. I would say its casual chic.
If you really want to follow me and know what I'm doing, it's Instagram. You know which city I'm in and what I'm doing. It's almost in real time.
When I started, I didn't have any idea of production or how things worked in footwear.
I believe that if I wasn't born in this technological and 'social media' era, I would have found another way to express myself.
You can totally work with brands. People love seeing that, but you have to build stories. You have to build credibility, and those brands have to really be the perfect fit for yourself.
I never liked the idea of taking a photo just for yourself - I think everything is better when shared.
I was so proud of my team and myself for changing the rules of the fashion industry.
