What could be a better recipe than mixing fashion and food?
— Chiara Ferragni
When someone calls me a blogger, I think, 'That's one of the things I used to do.' I'm a creative director for my shoe brand; I'm the editor-in-chief of 'The Blonde Salad,' which is a website and not just a blog anymore.
I think you should always have a big team behind you if you are a big brand because it makes you think big.
My intention was to create something that people loved to look at and they could find inspiration from, and that was it.
Growing up, I always liked Catwoman and Superman; they inspired me.
For makeup, I prefer to keep it simple for the daytime.
As long as you're ahead of a trend, I think you're going to be fine. You really have to have a multitasking mind that can switch from one thing to the other easily without too much focus on, 'Oh, I'm going to Instagram my life.'
I don't do dishes, and I don't cook, either! Everything else, I can do!
Express yourself. Tell us who you are. If you would never wear pearls in real life, don't wear them when you get married.
It's bizarre to say all bloggers are sellouts.
I was at lunch with some friends one day, and we looked down at our table - blond pasta, blond pizza - and then someone joked, 'Blonde salad,' and it stuck.
I've never tried too hard.
When it comes to exercise, it's really hard for me to have a weekly routine because my schedule changes daily. But I try to go jogging as much as possible - when I'm in L.A., I do it every day.
I change my beauty routine every six months, but I make sure to use products that are light and gentle.
Of course, you decide which story you want to tell. For me, it's been very authentic, so sometimes I'm super happy, and I post four pictures one after the other; sometimes I'm busy, and I don't. Sometimes I'm sad, and I post a sad picture.
Years and years ago, I was obsessed with these Pamela Love necklaces, and they had a claw, like an eagle claw, which was silver. Then I found one on this random website. I thought it was a fake claw, and when it arrived, it was a real one, cut off from the animal! It came to my house, and it was disgusting; it was a chicken claw or something.
During the fashion month, I have a very busy schedule and not much time to dedicate to my hair, but I cannot neglect it if I want to maintain it healthy and always perfect. Taking care of it with the right products while keeping it healthy allows me to wear strong and shiny hair even without having to avoid experimenting new styles and looks.
After my first fashion week, there were so many brands approaching us, and we said 'No' 90 per cent of the time. We didn't care about making a lot of money - it seemed so short term. We've always wanted to create something bigger.
Some loved me, some hated me - but they all followed me.
My secret has always been to be true to myself.
I strongly prefer to keep my hair loose and wavy, leaving it as natural as possible.
In a few years, we might not still be into Instagram, but hopefully I'll be into the next thing and have fun do it.
I could have been like so many other bloggers or 'influencers' who just have their agent and are more like celebrities, but I've never wanted it to be only like that. Of course, I still want that part in my life, but I also wanted to create a brand.
I love hats, especially when you have bad hair days.
