It's unbelievable how good Jon Jones really is. It's the minute he steps out of the octagon, you never know what's going to happen.
— Dana White
Really, the way to learn jiu-jitsu is to do it. If you do jiu-jitsu you get it and you learn it.
I swear to God, if my kids, when they're 18, if they come to me and say, 'Dad, I love pumping gas. I love getting up in the morning, I love grabbing the handle, I love the smell of the gas station,' I'd say, 'Go for it,' because if you love it that much at 18, he's probably going to end up owning 25 gas stations by the time he's 30.
I was a bellman - a great hotel, five-star hotel in Boston. I made great money. I made cash every day. I had good benefits. We had 401k. All the things you could ask for in a great job, I had. You know what I didn't have? I hated my job.
It's not like I'm going to go out and change the world and convert everyone into MMA fans. There's going to be fans out there who are fans of combat sports and fans of contact sports but not everybody's going to be converted.
Nevada is a very scary place. This is the worst commission on the planet. I am afraid to bring fights to Las Vegas.
As far as women fighting in MMA, I don't like it when the division isn't deep. I don't like to see a woman who's so much better than everybody else smashing other women. That's tough to watch.
People try to compete with the UFC but we're the best at what we do.
I'm a weirdo.
With my fighters, there's no excuses like, 'Hey, listen, he's a dumb guy. Came from the mean streets of somewhere. He's just not all that bright.' These are educated guys, most of them went to college, they have families, children, etc. These are smart, rational people I'm dealing with.
Any new thing that comes out with the ability to enhance our show or my ability to communicate with fans and give people more behind-the-scenes access, you know we'll be all over it.
I do everything through Twitter, YouTube or the Internet somehow.
When there's millions of dollars at stake, everybody is going to look for an advantage.
There's only so many things you can do with fights, so I'm always trying to shake it up and find something different, new, exciting and fun.
I love talking directly to the fans.
One thing I can't prove, but I firmly believe is that two men were put on this earth - one threw a punch and a third guy came over and watched. And that happened before anybody ever threw or kicked a ball.
I don't dislike Matt Lindland. I didn't blackball him from the UFC, either. Matt Lindland is a good guy and I've never had a personal issue with him.
There's plenty of people I don't like that we put fights on with. It's not up to me whether I like them or dislike them, it's what the fans want to see.
Kimbo Slice the man, you watch the YouTube videos of this guy in backyards, and they start fighting and you think this guy's a thug. You think he's a bad guy, you have this perception of him and then you meet him, it isn't true. It's the exact opposite. He's a really good guy.
I live a pretty crazy lifestyle.
We bought the UFC when not only was it a bankrupt company that was going under, it had a horrible stigma attached to it. This thing was so bad it was not allowed on pay-per-view.
I never have the plan to overtake boxing. I love boxing; I came from boxing.
I'm not homophobic and I'm not anti-gay.
I'm a huge Ronda Rousey fan. She's extremely talented. What I like most about her is she's mean and nasty.
Am I a little rough around the edges? Do I say things that people don't like sometimes? Do I swear a lot? Yes, yes, yes. Life's hard, man.
I treat people and I deal with my fighters and I deal with the fans like a real person. I don't come out and read canned statements written by our lawyers.
If somebody doesn't want to show up for a press conference I'll pull them from the card.
Ever since I've been on Twitter, my number of followers has kept going up and up.
As long as we have enough fighters and fight cards to keep everybody fighting three times a year, that's where I want our roster to be.
Ronda Rousey is a huge star.
I've had a great relationship with Fox since Day 1. Fox was the network that I wanted to be on.
The thing about Twitter is it goes directly to your phone like I sent you a text. It's so powerful, it's unbelievable.
All you've ever seen in the UFC was the greatest athletes in the world. Never, ever did we do a freakshow and we won't.
I like most of the guys in the sport. They're my friends. We're not going to mistreat the fighters. I wouldn't mistreat a friend and so I won't mistreat my fighters.
The UFC brand is going to be here for a long time.
I tried to go to college, I barely got out of high school.
There will never be a fighters' union. Ever.
We want to build this sport all over the world and it absolutely, positively works in the U.K.
I used to laugh at MMA and say 'do you know what a boxer would do to an MMA guy?' and then I got educated on the truth.
Chuck Liddell loves to fight. That's his passion. That's what he loves in life. But there comes a day and age - fighting is a young man's game.
I genuinely love this sport and most of the guys who compete in it.
The most famous athletes throughout the history of time are fighters.
I'm a firm believer in... just because these guys are professional athletes or whatever, everybody's going to have an opinion on something, and not everybody's going to get along. I've had my words with fans on Twitter too.
Everyone has jitters in their first fight.
It used to be that we weren't even allowed on TV or pay-per-view, so we always spoke to our fans through the Internet.
Kimbo Slice sucks. He's terrible.
Look, people have been filming fights since the beginning of time.
When Georges St-Pierre goes away, what's going to happen to the UFC? Uh-oh, when Anderson Silva is gone, what's going to happen?' The answer is: Yes, there are other stars.
One of my big philosophies is that fighting is the sport that crosses all borders. I don't care what color you are, what country you come from or what language you speak, fighting is in our DNA. We get it and we like it.
I love this sport. I love the fights and I love most of the guys in it.
