I got approached by SoBe a few months ago about being an ambassador and I learned about the previous ones including Naomi Campbell, so I was instantly interested! Then I tried and really liked it. It's different and has interesting flavours... we don't have anything like it in the U.K.
— Ellie Goulding
Maybe one day I'll make a record that's really mysterious and no one knows where it came from or what I wrote it about. But thus far, I've just wanted to explain everything properly.
Ever since I've been young I've been fascinated by the human body. I've written songs about it, but you can become quite morbid if you think about it too much - paranoid and a hypochondriac.
I never expected to get the Tom Jones treatment and it amazes me that I do. Strangely it's women who throw their underwear at me when I'm performing live. My male fans tend to be quite shy. My female fans are wild. I never know what to do with all the lingerie that lands at my feet. Maybe I should open a shop.
I met Prince William at a musical festival and he let me know he was a fan of my music. But the invitation to sing at his wedding reception came completely out of the blue. The fact that Kate and William knew the words to my songs was very touching.
Now, if some panic hits me, you have to sort of be friends with your body, it's like your body will work against you.
Every day I'd say I look different. Sometimes I look really formal, sometimes I love the classic Stella McCartney, Chloe Sevigny and Gwyneth Paltrow thing. Other days I like being rock star and wearing leather jackets and studs. I love wearing Burberry - it's the perfect combination of formal and punky.
Breakups just hit you harder when you're younger. When I was a teenager, it felt like the most depressing thing in the world if a boy I was infatuated with didn't like me back!
After shows my face feels dirty with makeup and sweat, especially in the smaller venues, so it feels good to get back to the bus and smooth it away. Sometimes you need something alcohol-based, especially on tour when you don't always get a chance to keep washing your face all the time.
I still love the skinny jeans thing and I wear my favorite leather jacket constantly. I like being kind of a rock star. I love that I can feel comfortable in a small dress or I can feel comfortable wearing a baggy T-shirt.
You pick up loads of baggage with your first record with reaction to it from fans and critics. So I went to Ireland by myself for a couple of weeks with my guitar. I read lots of poetry, I read Patti Smith's autobiography and started words and phrases and then songs started to take shape.
I've changed the way I look a bit but not intentionally. I've cut my hair. I've got a bit of pink in it and lately I've become a bit monochrome, wearing a lot of black and white.
I never thought that I could make a living out of my voice, to be completely honest. I thought that I could probably keep playing pubs. And it was exciting for me to get even just a pub gig in my town or country, when I went to university.
Men are wary of me because they know, by listening to my music, that a relationship with me will be quite deep.
Two things I'm obsessed with are the countryside and fields and being in the open space and body parts, so you'll hear me mentioning body parts and human anatomy. I've listened to my songs and I think I am quite visual and I talk about bones and flesh a lot.
One of the most powerful feelings in the world is after a really, really long run.
My fancy dress costume of choice is... something 1920s or 30s, when there was still so much elegance and attention to detail. An excuse for ultimate dressing-up indulgence.
I want to be safe in the knowledge that I can tour and play festivals for a long time. The main thing is that I want a good reputation as a live performer. If I have that, I'd be so happy.
It took time to really build myself a reputation as a good live performer, a musician and an artist.
I start really missing London when I go away. I have a little flat, but very central. I live above a pub and you'd think it'd be a nightmare, but I like hearing the music and it's quite comforting.
I started getting these attacks in 2009, just as my music career was taking off. I'd be doing photo-shoots and started to feel like I was having heart attacks. Increasingly I found it difficult to step outside my flat. Things started to get better after I saw a therapist, who told me I needed to make peace with my panic attacks.
I played recorder in assembly, then I became passionate about the guitar, I don't know why. I started on electric then moved to acoustic - my brother was playing bass in the next room.
On stage I have to be comfortable because I play guitar so I can't wear too much jewellery, it knocks against the guitar and makes loud noises. I had this big gold eagle necklace which I love but I kept whacking myself in the face with it so had to stop wearing it. I wear things that I can sweat in, basically... it gets really hot on stage.
I don't really have a style icon but I really admire the way people dress like Gaga, Rihanna and Gwen Stefani. It's good to be inspired by singers who write music and dress incredibly - rather than models and people in the fashion industry who dress immaculately anyway because it's their style.
It's so important to take vitamins. People always get ill on tour because of the close proximity in the bus with everyone.
I take inspiration from everything around me, also relationships and friends. And the inside of my crazy head.
Gwen Stefani has amazing style. I used to really love Courtney Love, and anything she wore I loved. Or Chloe Sevigny, because I really love that sort of classic look, and I like being girly and flowery, and wearing little D&G dresses. I wear hats a lot, too. I think it goes back to when I was a bit grungy and was a skater girl for a bit.
I hadn't even released my first proper single when I started to feel the strain of attention. But I don't believe that it was the attention that was giving me panic attacks. I think it was everything in my life colliding at the same time. It really did get to a serious point where I couldn't even walk down the street without getting the pain.
'I Know You Care' is about my dad. And I haven't seen him for a long, long time. And my parents divorced when I was really young. And I guess I just wanted a - it was my way of saying that I wasn't bitter or angry anymore. I was just sad and just felt like something was missing.
I wrote 'Lights' a long, long time ago. And I expected it to be on the album, because it was - I wrote it with 'Biff' Stannard. And he wrote every single Spice Girls song and every single pop song of the 90s, basically. So I thought, you know, I was really lucky to work with him, but I didn't think it would be a big song for some reason.
Because I've always been a runner I love to feel that my body is shining on the inside. I wear baggy clothes, so it's not as though I like showing it off. I just like to know I'm great on the inside.
Mumford & Sons' music appeals to a lot of America. I'm really proud of them.
My guiltiest pleasure is... chocolates with strawberry cream and trashy television - 'Geordie Shore,' 'Katie,' etc.
I guess I started running when I was about 18 and... I feel like it assists my creativity a bit because it completely just flushes everything out.
I used to make my manager Jamie not tell me where I was going to be the next day, because I was so afraid of flying and of anything. But now I love flying, I love working hard, I love being around the world.
Even when I'm in quite a happy state of mind, I like writing really sad songs. I think a lot of people do.
I was quite a weird kid because I didn't like getting presents. I don't know why. I just went for books all the time.
As a kid I'd lie awake at night and convince myself that a meteor was about to hit the Earth. It's my fatalistic streak, which I've inherited from my mum. I firmly believe something cataclysmic is going to happen in my lifetime and I have to be prepared to run for my life when the time comes.
I've always been fascinated by the human body, but you can become quite morbid and paranoid if you think too much.
I feel like my figure is a challenge because I'm quite flat chested but I've got a booty so I've got to look for the right things.
I'm a bit grungy - I love wearing boots. But I also love putting on a beautiful white dress and jewels. I have those two alter-egos.
I feel more confident if my makeup looks good.
I'm obsessed with the countryside: woods, forests, fields, lakes, mountains. I'm really into folk music and folklore. But more so I'm into electronic music. I'm into bands that have both aspects, like Boards of Canada is a perfect example. You could listen to that type of music running through a woods. It's kind of what I wanted to achieve.
You should constantly write because your writing is always evolving and progressing. It's really important to start writing young.
I instinctively dress a bit tougher because I've spent a lot of time in the U.S. and I realised there was a certain image projected of me here. I've always been an absolute rebel. When I was in my teen years I had piercings and wore all black.
I still don't know if I can write songs. I don't think anyone ever knows if they can write songs.
What people don't understand is that how you are as an artist depends on how you are emotionally.
I want to be more like Pixie Lott. She works really hard but always manages to keep smiling. She never complains.
I've always said that Adele has turned so many people on to British singers - whether female singers or just like music from this country in general.
My favourite people to follow on Twitter are... my fans. They make me laugh so much and keep me smiling.
