I wake up at 6 A.M. and start with yoga. I'm by no means a morning person, but I've trained myself to become one. My husband wakes up at 4:30 A.M., so he makes me feel like a loser. When you wake up and no one is in the bed, it kind of gets you up.
— Huda Kattan
I can spend a minimum of $4,000 a month on makeup.
I'm a Sephora girl.
I basically shop in my sleep!
Being a Middle Eastern girl in America with a name no one could pronounce was not easy, so I turned to make-up and cosmetics as a way to deal with my insecurities, thus creating my long-term relationship with beauty.
Product development is emotional for me! It's really important as a brand that we feel that our products are going to be life-changing for everyone who buys them. We won't ever launch something we don't feel strongly about.
I grew up in Tennessee, where no one was really hairy, and with sisters who were so beautiful - my little sister was a pageant girl. But me, I was this weird-looking hairy child. I had more than just a unibrow; I feel like I had a mustache, a goatee.
I've had cystic acne; I've had it all.
To scale your business, you need to delegate responsibilities to others and establish a strong company culture.
Personally I've always given people make-up advice and talked about beauty products because that's what I'm passionate about.
I love a full face of contour, lashes, lip liner - everything!
I think a lot of people overthink things.
When you think you've made it, you need to keep pushing because the person next to you or your competitor is also getting better, and you need to be able to stay ahead.
As a kid, I never felt attractive at all.
I felt like I was not a cute kid, and I remember seeing people transform. It was actually when my sister was in the beauty pageants and I was in some pageants. I didn't win any. I always got that like, participant trophy, but I fell in love with the way makeup could transform people.
It's really important that we take away the shame associated with female hair loss and hair balding. It's just another beauty issue that we all can get through as soon as we start to feel more comfortable talking about it.
What can I say? I'm a Southern girl.
Every once in a while I need a break from Instagram; like six hours long.
I have the worst skin ever. If I don't take care of it religiously, I break out every single time without fail.
I really don't like monkeys.
I'm either full-glam or no makeup at all.
Being from the Middle East paired with my upbringing in the United States had pretty polarising effects on the way I perceive beauty.
I ended up moving to Dubai and going into finance after college because of family pressure. I was trying to love it, but I just didn't.
The Dior Show Maximizer, the lash plumper, is one of my favorite products that I've used for so long.
I love red laser therapy or red light therapy and you can do it at your home and it's really convenient. Kim Kardashian used it to get rid of her psoriasis and I've been using it for years.
If I'm asking people to spend money on Huda Beauty products, I have to genuinely believe we have created the best.
What's getting me excited is a lot of times Huda Beauty is that brand that people get when they are just starting with makeup and I hope we can get them to start being more artistic and more experimental.
Makeup and beauty is essentially art so I really can't say that I dislike any trend. I love seeing innovation and creativity. It feeds my soul!
I've always been obsessed with beauty, but never realized I could actually make a career out of it.
My husband and I love the saying, success is not owned. It's rented, and rent is due every single day, and I really and truly believe that.
This transition of being a woman and a breadwinner - it took some time for my dad to get used that. It took some time for my husband. I was like, gosh, I've worked so hard to be here, and then all of a sudden I don't know if I feel comfortable being here.
Sometimes, you really need to trust your gut.
This is how I feel about cosmetic procedures and plastic surgery. If people want to do it for themselves - it's fine. If people want to do it for the outside world, that's when it's not necessarily a healthy thing.
I was born in Oklahoma.
I try to take breaks from makeup on the weekends. I try to not to wear any on Fridays and Saturdays. It's good to let your skin breathe and it's good not to depend on makeup, to feel comfortable in our skin.
I like to think limitlessly, and you can't be limitless if you're constantly looking at best practices.
I spend the majority of my time in the office and I usually wear a casual bandage dress and flip-flops or slippers.
The power of cosmetics and the effect they can have on one's happiness and confidence is very real.
Our goal at Huda Beauty is to inspire anyone and everyone to create their own idea of beautiful with all of the products we offer.
The thing that helped me most when I started my own business was my experience as the president and PR director of student associations in college. Because of that I knew how to create and run an organization and how to really make things - even hard things - happen.
One of my favorite drugstore brands is NYX.
I would die to do Meghan Markle's makeup.
I can't promote makeup on Instagram if I don't believe in the product.
Long-lasting makeup is all in the setting! I always bake in areas where I am prone to shininess and I find it really helps for keeping my skin looking great all evening.
I love seeing people being more daring with their makeup.
You need to constantly out-do yourself and constantly improve yourself.
This sounds really weird, but I feel like God has given me so many beauty dilemmas so I can help people.
I've been put in multiple boxes as blogging and as an influencer and not really perceived as a businesswoman, and that's something that I've really had to grow into.
For the longest time, I just felt like I had to be really, really harsh to be taken seriously as a CEO.
I always felt different and it was because I was Middle Eastern. Where most people were very fair, light-skinned, and had blue eyes, I was hairy with dark hair and dark skin.
