I loved dressing Elizabeth Hurley. I thought that was wonderful. She was one of those women who is so aware of how she looks in everything.
— Jenny Packham
I think with bridal fashion, it moves very slowly.
A lot of my designs are inspired by the 1930s, when people were fabulous at dressing up. Then it just all kind of fell away.
I always love long shirt dresses with hand painting on it. It's just wonderful.
I feel our brides are empowered women who know what they want and have a strong sense of their identity. Obviously, they love fashion and glamour.
I love travelling and use my time abroad to be inspired.
I think in L.A., every night they're going out somewhere. So you have this culture of dressing up.
Accessories are the perfect way to add something special. A hair comb or a beaded clutch can be a lovely detail to finish your bridal look.
I'm so fond of abstract design in the style of Vanderbilt and David Hicks and that whole 1970s era. They took the 1930s and gave it a bit of technicolour.
I play with those two eras a lot. The '70s did actually take quite a lot inspiration from the '30s. I love the '70s, the bold color. There's something very sophisticated about it now, looking back.
I really enjoy the diversity of the people we dress.
Wonderbra is such an iconic brand with strong design values and great sense of humour.
Having made all the decisions, I think a wedding day is a day when you want to forget what you are wearing and be in the moment.
Carey Mulligan- I'd love to dress her. And Nicole Kidman.
If I don't see an emotional response to a dress, then I think something's wrong.
It was our belief we should have a customer base and that the catwalk was actually supporting and increasing the business.
I think it is very hard to design in colours you don't feel right about.
I always love the domineering, slightly wicked women on screen.
Most of our customers want something glamorous. They want to be looked at, but not for the wrong reasons.
I like the American style. I love L.A. They have a completely different way of dressing.
There is such an emotional connection between the bride and her wedding dress, whereas in ready-to-wear you may just be focusing on color or prints for that particular season.
I like to come home and completely forget about work.
Nobody is going to buy one of our dresses because it will do, or as something to hide away in their wardrobe and wear at some dimly undetermined point. They always have an event of some kind in mind. They want to walk in the room and for everybody to think how amazing they look. That's the job, really.
I have always loved to create pieces that are special, unique. It's very important to me that the dress means something to someone. I've no real interest in making something that's an everyday item.
Young girls - like friends of my daughter's - always ask if we do prom dresses, and we do dresses that would be lovely, but £2,000 isn't realistic for most girls. The Debenhams collection will hopefully be great for that sort of event because the price point is much lower.
I've always wanted to dress Cate Blanchett because I think she's so stylish.
A dress is an emotional thing to make. You've got to fall in love with it and not just with the dress - the whole process of designing it has to be a good experience.
I hated the '80s for years, and now I look back and think, actually, there was something really cool about it.
If I can get someone to put on a dress, walk in a room, have them feel great, and have everybody think that they look lovely, too - that's my job, as far as evening wear goes.
I love Elizabeth Hurley. I have met her on a few occasions and was stunned by her beauty and her attitude. Very cool and easy going.
Our customers are worldwide themselves - the Middle East, the Far East, Europe.
Sometimes simple accessories are all you need when your dress speaks for itself.
There is definitely a 'red carpet moment' to a bride's wedding day, but when designing for bridal, it is important to focus on the details that will captivate and capture the imagination of the bride - she has to fall in love with the gown.
I do think there is a bit of Liberace in me.
When I design, I think about the desire someone might have for it and why. I want them to fall in love with it.
The Wonderstar collection is a fantastic fusion of Hollywood glamour and Wonderbra's technical genius.
We've been seeing a lot of brides buying two dresses for their wedding, especially in America, and a lot of brides are talking about changing shoes halfway through. It is a very long day to be wearing one pair of shoes, however comfortable they are. It is about marrying that combination of style and comfort together.
