This is how a revolution begins. It begins when someone grows tired of standing idly by, waiting for history's arc to bend toward justice, and instead decides to give it a swift shove. It begins when a black seamstress named Rosa Parks refuses to give up her seat on a bus to a white man in the segregated South.
— Jo Becker
In the United States, the mainstream news outlets like to portray themselves as observers, content to let events play out without interference. But in Britain, where crusading journalistic campaigns are part of the tradition, it is far more acceptable for reporters to become active participants, with a specific outcome in mind.
The gay-rights community had a strategy going in; they thought that they needed to have 30 states with some form of recognition - whether that be marriage, whether it be civil unions - but they wanted to have 30 states signed on before they went to the federal courts.
There is an emerging subgenre of British nonfiction in which journalists from 'The Guardian' fearlessly recount their own derring-do in David-and-Goliath battles waged against omnipotent state interests in the pursuit of Big Important Truths.
A cardinal rule of politics is that if an issue has the potential to cause problems for a candidate, it is best to deal with it well before the election so the dust has time to settle.