Passion means finding a way.
— Kevin Plank
Brands are all about trust. That trust is built in drops and lost in buckets.
Don't ever, ever devalue your product. Ever. It's the worst thing anyone can do to hurt your brand.
In getting Under Armour started, like any business, I think, number one, you need a great idea. But it's also about who you know.
I believe people change. I think that they can learn from mistakes.
I'm a sporting goods guy.
Stop with the stupid messages. I don't need a message that says, 'Go on, you can do it today.' What does that mean?!
The idea of insider information to me is almost, like, laughable.
Winning, I believe, is a culture just as much as losing is.
I want people to believe in themselves. I want intellectual curiosity. I want someone who realizes that they don't know it all and that they're dying to learn.
People say they'll pay more for something made in the U.S., but they won't actually do it.
My kids have been watching a lot of 'My Little Pony,' and it's rubbing off on me.
The ability to touch people and literally change lives is incredibly relevant in a consumer-products company.
In my industry, a shirt and a shoe are still made the exact same way they were 80 years ago.
There's no such thing as a good time. I started an apparel-manufacturing business in the tech-boom years. I mean, come on. Get out of your garage and go take a chance and start your business.
I don't have the option of getting fat. I like to try as much of our products as I can. Our sample size is size large, and I can't fit into our samples unless I'm at that size.
I didn't like the way a wet cotton T-shirt felt under my equipment. There had to be something better.
At some point in your life, you'll find yourself in a similar position: Surrounded by people who are smarter, faster, who have more experience and more money - and you'll just have to find a way. And you'll have to do it with passion.
I love Under Armour, and I would like stockholders to know that I am very committed to our company.
Go find out if you can make your product. Once you make it, stop projecting what's going to happen and go find out whether your product can sell. Find out whether someone is willing to take hard-earned cash out of their pocket and exchange it for your product.
Being green means preventing waste.
It's absurd that you know more about your car than you know about your body.
I run five miles three times a week; I log everything. I look up routes when I travel.
When I tell you it's an Under Armour T-shirt, your question should be, 'What's it do?'
Nothing ever surprises me about the market.
Everybody is an expert. But at Under Armour, I want people to control what they can control. Leave the pontificating to everyone else. Leave all that negative talk to everyone else.
The Small Business Administration was fundamental in helping our company. There's great initiative from the government if you know the right places to look.
The purpose of Disneyland is to make people smile.
Great brands are meant to be great aggregators.
I don't believe in flagship retail, because the definition of flagship retail is that it's a marketing expense, and it's going to lose money.
There is some little boy and some little girl out there, somewhere, who believe that when they put Under Armour on, they can do just a little bit more.
We are not going to do ourselves any favors by buying into what's printed in newspapers.
If Facebook owns social, if LinkedIn owns business, who owns your health?
I don't like my competition. At all.
I want Baltimore to be the coolest city in the world.
Success doesn't happen quickly. It happens from doing the same thing over and over, becoming great at it, and delivering great value to consumers.
I was a not-big-enough, not-fast-enough football player who wanted a little bit of an edge on the field. I figured my own sweat, if I could get that off my body, and more importantly, the weight that stood behind it, that would help.
I like people who go. I love energy.
I love Monopoly. You know why? When I play Monopoly with you, I'm going to buy everything from Baltic Avenue to Marvin Gardens. If you get to my side of the board, you'd better roll boxcars, or you're going to pay rent.
Brands are about editing.
San Francisco is one of the worst-dressed cities in the world, bar none.
People look great in leggings and shorts and athletic clothes.
Wipe the tears away, stand up, be a man, run your business, find a way.
If you're going to start a company, it's not going to be in the millions of dollars, but it's going to be something - for a lot of these kids - out of the trunk of their car, the same way that I did.
Blowing people's minds is one of my favorite things to do.
The best merchants in the world aren't the ones predicting what's cool next; we're the ones dictating what's cool next.
I can't imagine trying to operate a company banking on the fact that my logo is cooler than somebody else's logo.
We don't tell a 17-year-old kid that Nike sucks, because the fact of the matter is, Nike doesn't suck. They're actually very good at what they do.
We don't care which products you like, but you should be using UnderArmour.com - which is now MapMyFitness - and having a reason to visit us every day.
The world cannot continue to build larger health care systems where you just sit around and wait for people to get sick.
