We're social beings, and food is one of the things we can use three times a day to connect with family or with friends.
— Kimbal Musk
You bring people together with food. You connect them and tie the fabric of society together through food.
Kids gave Elon a very hard time, and it had a huge impact on his life.
I used to throw cooking parties in university. Everyone would come over - sometimes you'd just do a mac and cheese, but if you do that better than everyone else, you can get people to come to you.
If you're a vegan fast food joint in L.A., you just don't speak the same language as the heartland.
I had this attitude, that Silicon Valley obnoxious attitude, that I know what I'm doing, and the rest was going to be pretty easy.
The one lesson I've learned from technology and food is the only time you know you're doing the wrong thing is when you're doing what everyone else is doing.
I was very afraid of failure because if you fail at something you love, then you ruin what you love.
But for a few twists of fate, the gasoline engine we know today might have just been a small footnote in history.
Boulder was not the small town I had expected. It is a vivacious community of sophisticated people, who have the same aspirations and expectations you find in New York, Los Angeles and San Francisco.
Boulder should be next to the word 'community' in the dictionary.
I did a business in a box called College Pro Painters. They taught you how to paint houses, how to hire and fire, how to sell, how to deal with customers. You got a one-year franchise. It was the hardest year of my life in terms of hard work. I won manager of the year. It was very successful.
My goal is to go from the industrial food system toward a real food system where you understand what you are eating.
If you've ever done something you love and go do something you like, it's like chewing on sawdust.
The Kitchen's mission is to strengthen communities by bringing local, real food to everyone.
We have been growing more food than we need since the '60s... what we have is a terrible distribution problem.
Back in 1995, I saw an incredible wave coming. The Internet. I knew I needed to be a part of it no matter what I did.
At Tesla, we don't go into a community and think we're going to sell one or two cars.
The best training ground in the world is Silicon Valley and the tech space.
I'm going to work on food culture and help food become fun and part of peoples' lives again. The traditional restaurant is more commercial-oriented. But I want community through food.
Growing up, I cooked in the house, and when I cooked, everyone would sit down and eat, and it was just kind of the way I connected with my family.
My advice for any entrepreneur or innovator is to get into the food industry in some form so you have a front-row seat to what's going on.
Food never ends. It's one of the greatest things about working on food - we're always going to need food.
For me, creating a supply chain of what we should be eating is incredibly complicated. It's complicated to figure out how to change the food system in America.
I have always loved food, and for me, even if I was on a beach, I would be cooking food every day.
Tesla Motor's original business plan had a copy of a letter from Nikola Tesla from the late 19th century talking about the challenges inherent in gasoline engines and the promise of the electric engine.
The Kitchen, which my wife and I opened with our friend and amazing chef Hugo Matheson, was quickly recognized as the pioneer in 'green' restaurants across the country.
The problem is that restaurants have assumed that kids don't want to eat anything other than chicken nuggets or fast-food burgers, but they do. They want to eat things that taste good.
My mother was a consulting dietician, and my father was a consulting engineer.
Our family are all very hard working.
We want kids in communities to know real food, and we want them to have a choice between real food and industrial food.
Twenty-first-century food is going to be real food. Real food is food that is truly nourishing for the consumer, the community, and the planet.
I went to New York to train as a chef, and I had the good or bad fortune, depending on how you describe it, of being right there during 9/11. It was one of the best and the worst experiences.
Anyone who thinks restaurants are hard should try working at a tech company.
It's pretty rough in South Africa. It's a rough culture. Imagine rough - well, it's rougher than that.
When you think about basketball, and you watch someone like Michael Jordan play basketball - even if you're a baseball player, there's still a lot to learn from there.
The problem with industrial food is zero transparency. The system thrives on the fact that there is no transparency.
No one wins in the industrial food system.
I was totally humbled by how hard it is to create a product every day that needs to be made from scratch.
My brother is about energy. SpaceX is his passion, and I love being a part of that company. Energy is where he spends a lot of his time and thinking in terms of having an impact on the world.
Nikola Tesla spent one of his most productive years in Colorado Springs.
Nikola Tesla, one of Colorado's famous residents, always believed that the gasoline engine made no sense.
The support we received at OneRiot from the beginning has been amazing. Everyone's door was open, and everyone was rooting for our success. In turn, our team at OneRiot has done everything we can to return the favor.
Newspapers have an extraordinary amount of local content, including real estate listings and restaurant reviews.
My family were all entrepreneurs, including my parents and grandparents.
If you come to The Kitchen and get a pork chop with polenta, which is our kind of food - simple - there is only one way it should taste at The Kitchen.
We want our communities to know what real food is.
The problem is not actual number of calories we are producing - we have food waste issues. The problem is industrial food.
Food is the new Internet.
