If you're a content brand, you have to be in every place your audience is. Sometimes your audience is on the couch and wants to watch a 30-minute show, and sometimes they're checking their Facebook feed and want to see something that's only a minute long.
— Ricky Van Veen
When people tell you Web content is better than television content, they probably don't mean that, they probably enjoy the format of the Web better than the format of TV.
If you have a great idea that can translate elsewhere, then that's where the scalability comes in - and that's where you can actually start to make real money.
All Internet comedy is niche comedy. If you do an Internet video about Halo, every Halo fan will send it to every other Halo fan. But if you did an episode of a network comedy that parodied Halo, most of your audience wouldn't even get it.
On the Web you have to sum up what your piece of content is in one link or nobody is going to watch it. That's the same thing I've been hearing from TV executives - is we need a program that you can have on the side of a bus and someone can watch it go by and get what the show is and want to watch it.
Viral videos aren't just about being funny. They're about identity creation.
Notional is a production company with the DNA of an Internet company that makes content for everything.
