I have to think about the future because, not that I'm bored with it now, but I can't live now, it's not my place to live now. I've got to live ahead of myself.
— Ross Lovegrove
Modern design becomes the eye catcher because it's out of context, it is something newborn and fresh, something people have never seen before. I mean, that in itself is the way we should sort of stimulate the senses of society, this urban condition.
Often when I meet people and say I'm a designer, they say, 'Oh, a fashion designer.' Which is not a bad thing I suppose, a bit groovy.
You have to be ahead of your game, and in industry that is a different condition than in art. If you make things in an intelligent way and then they are replicated, that's a beautiful thing. If you make things in a bad way and they are replicated, the wrong is multiplied.
The world we live in is not purely visual. For me it's totally poly-sensorial so the tactile, sensual aspect of living in the work that I do is brought to the fore.
You can't buy something which does not exist. In a way, let's make things exist and then judge later. Don't cancel the process of creativity too early; let it flow.
I'm involved in everything from highly progressive lighting systems to airline interiors. In the field of transportation I can go from the micro to the macro: architecture, transportation, industrial product design, right across the board. It's Russian dollism, because they all interrelate: one goes into the other.
