That's what us northern people do don't we? Don't mince our words, just say it how it is.
— Sara Davies
Crafter's Companion started life as a big dream in my little university bedroom.
All the other students were going to flash firms in London, but I'm a real homebody and was determined to stay in the North-East.
I've always been very passionate about investing time in and sharing my expertise with other entrepreneurs.
I've always been creative - I baked, knitted and crocheted with my mum and grandma.
I understand the highs and lows of building a global business from the ground and taking that initial product idea all the way to the market.
