What has now become conventional in terms of digital marketing and the discovery of new talent was once very unconventional - and people forget that.
— Scooter Braun
I'm a camp counselor for pop stars.
I think the reason why people loved 'Jem' in the '80s was because it kind of gave them this story of a place to fit in. It's about finding your place.
My grandfather died when I was 14, and he was in Bergen-Belsen and Dachau. So be grateful for your life because nothing is guaranteed. Everything could literally be taken away from you tomorrow.
My job is making irrational people do rational things.
My brother and I made a pact that every deal we do has to have a charitable component; otherwise, we don't do it.
If it's achievable, there's no excuse why you shouldn't be doing it.
I had very big lips growing up, so my brother started to call me Scooter Fish because he decided a scooter fish has big lips.
I was raised by an empowered woman. I married an empowered woman.
People like to shy away from comparisons. Personally, I think that's a mistake. Comparisons can be good. People like to compartmentalize things within their own heads, and helping them do that can actually be a positive thing for the brand you're trying to build.
Justin Bieber was born with the Superman powers. He could sing, he could dance, he could play instruments. I wasn't born with those gifts, so I had to become a different kind of superhero... I'm a normal Joe. But, with a lot of effort, I've got a shot at being Bruce Wayne.
What I do for a living is so high-risk that I try to make sure my portfolio is as conservative as possible.
When I was 25, I had risked everything to launch Justin Bieber and was a couple months away from losing everything.
None of us are made to be worshipped, and when we take that in, we get sick.
My gut is my No. 1 asset. I also like to draw from a lot of people, and I ask a lot of questions. I'll literally show my ideas to 500 different people and get their opinions, and, in the end, after digesting all their opinions, I just trust my gut.
If you really love someone, you push them.
If that day come, and artists I've had incredible runs with just break my heart one day, you know what? I still got to do stuff that was actually really incredible. When that day comes, I'll deal with it. Until then, I'll be grateful for today.
The really great brands live on this idea of bringing something that's truly authentic - and then building around that. It's not about trying to be something as much as it being who you are in the best light possible.
I'm having fun, and I'm waking up every morning and my staff is waking up every morning looking at each other and saying, 'What can we do today that would be really cool?' I cannot complain about my life.
Sometimes the only way to realize what a foolish purchase is is to make one.
We aren't made to be worshipped as humans. I think that is why we see so many great artists crumble, because as humans, we are made to serve each other.
I don't want anyone who is Muslim not to be able to dream that they can be President of the United States, and I don't want any of my friends, regardless of their orientation, thinking they are less of a citizen.
I got offered a bunch of reality show stuff, but I didn't want to be known for that, so I turned it all down.
If you're not going to do it to the best of your ability, then don't do it at all.
I've had an amazing run in my career. It could end tomorrow. I have artists who love me, and I love them, but they could call me tomorrow and say, 'I don't wanna work with you.'
