I've always hated litigation, and I continue to hate it.
— Tim Cook
Life is fragile. We're not guaranteed a tomorrow so give it everything you've got.
The worst thing in the world that can happen to you if you're an engineer that has given his life to something is for someone to rip it off and put their name to it.
In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
You can converge a toaster and a refrigerator, but those things are probably not going to be pleasing to the user.
Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it.
I love museums but I don't want to live in one.
I don't think Apple has to own a content business.
I am who I am, and I'm focused on that, and being a great CEO of Apple.
I learned that focus is key. Not just in your running a company, but in your personal life as well.
