With everything that I've done with YouTube and podcasts for so many years, it's been: you can record it, edit, and then upload that day. With the book and documentary, it's been such a longer process.
— Tyler Oakley
When I graduated from college, I got a 9-to-5 traditional job doing social media for a company, and I'd spend all day long fighting with the system of getting things approved and the fact that social media has such a quick turnaround. Things had to be very reactive and instant.
I remember a distinct moment when it was my junior year of college, and the content I was making was changing and not really myself, and I tried to switch back to just putting me out there. I'm happy that happened really early in my career, because that was before I started doing podcasts or writing.
When I was first offered the book deal, I was like, 'I am not a writer. I haven't practiced this.' My approach has been completely stream-of-consciousness, and then edit down, because that's been YouTube for me forever.
YouTube has always been a diary for me. I'm here to share what I do, share my life, and if people want to watch, more power to them. But regardless of my intention, if people are looking at what I do and am treating it like I'm a role model, it doesn't matter whether or not I want to be.
Since the beginning, I have always tried to just be me. There have been moments in my career as a YouTuber where I've recognized that I'm trying to emulate something else, or I'm being heavily influenced by a YouTuber or something like that, and I realize that's not what I want to be putting out.
When I first thought about leaving the traditional route of a 9-to-5 career to pursue full-time YouTube, it was terrifying - not many people were doing it. The thought was I have to have money saved up, because this very likely might fail. From the start, I had to give it my all for it to work.
When it came to 'Binge,' it wasn't my intention to get on a little soapbox and have a teaching moment. It was more, 'Here are things that have happened to me; here's what I've learned from it. If you'd like to learn from it too, great; if you just like the entertainment aspect, that's fine too.'
