Quality has always been the overriding factor for us. But you also have to have happy people working for you.
— Willy Bogner, Jr.
We have been around in the States in the ski wear market since the 1950s, but now we feel we can compete in the sportswear field.
I always try to be a universalist, not a specialist.
When you introduce something new to a country, you want to do it right. Generally, that means you have to do it yourself.
If we admit it or not, skiing is a little bit of show biz.
Our clothes are expensive. I guess you could say we are aiming at the Yuppie market. But we feel America is moving away from quantity to the desire for quality. That is what we offer.
I adjust my priorities according to the most important project I'm involved in at the time.
