Our parents, loved ones, and friends are getting cancer. So we need to know how to care for them, support them, and understand what the hell is going on. I don't think it's that hard to reach them: you have to go where they are - online. You have to speak their language - humour, wit, and edge. And you have to be honest, authentic and bold.
I was going to be a doctor since I was three, so I was pre-med in college. Everything I did, every class I took, pointed toward the 'holy M.D.' Friends were taking wine-tasting classes, studying human sexuality, or redefining their views of the world in poli-sci, and I was memorizing anatomy and crying over o-chem.
StandWith has two main functions: first, updates which allows the caregiver to send out patient updates to their community in a simple way that eliminated dozens of texts, emails and calls. The second is tasks. A caregiver can request a task to be fulfilled and their community can self-select which they complete based off their abilities and means.