I like to mix pieces in my art direction from the '60s or the '40s and the '90s and present-day stuff. To me, that feels very real. When I go into people's houses, it's not all today.

The mindset that I have on every project I take on is, 'How do I make this interesting enough for me to want to stop and look at it?' So in that regard, what I do behind the camera, whether it's still or motion picture, is the same.

If I do a certain number of ads, I have to do a personal project in between, just for my own sanity. I still consider myself a punk-rock kid.

Aaron Ruell Quotes