In our age of individualism, we see computers as ways through which we can express our individuality. But the truth is that the computers are really good at spotting the very opposite. The computers can see how similar we are, and they then have the ability to agglomerate us together into groups that have the same behaviours.

I have always thought that pandas, in evolutionary terms, are the most sophisticated animals in the world. They cannot look after themselves; they are useless at reproducing. But to compensate, they have managed to persuade the most advanced creatures on the planet - human beings - to care for their every need.

I have a suspicion that the politicians' revival of the old behaviourist ideas and techniques will be helped and reinforced by a powerful ally - the machines we have built. The computers.

Adam Curtis Quotes