I was told by my father nine times a day that you were going to get a job the minute you finish your studies.

The solution as consumers is - perhaps surprisingly - to take adverts very, very seriously. We should ask ourselves what it is that we find lovely in them - the visions of friendship, togetherness, repose, or whatever. And then consider what would actually help us find these qualities in our lives.

Advertising is - quite often - alive to our real needs. It's just the products on offer might not be the things that will help us satisfy them.

Alain de Botton Quotes