Uber is hardly the first company to exploit the financial vulnerability of teachers - and the desperation of public schools more broadly - to score PR points. Amazon, Boeing, Bank of America, and other corporations have played the part of school benefactor, offering everything from reward programs to school supplies.

There are things that neuroscience is useful for in terms of understanding behavior, but there are also things it is not all that useful for, like understanding the nuances of our reactions to poetry.

Neurohumanities offers a way to tap the popular enthusiasm for science and, in part, gin up more funding for humanities.

Alissa Quart Quotes