People judge you really quickly, at first just on your facial features. There are two dimensions - warmth and competence. You can think of them as trustworthiness and strength. They're first judging you on warmth; evaluating whether or not you are trustworthy. That's much more important to them than whether or not you're competent.

Politicians are very experienced - maybe too experienced - at using body language to signal power and competence. But what these politicians are much more likely to struggle with, or just neglect to do altogether, is communicate warmth and trustworthiness.

Trust is the conduit for influence; it's the medium through which ideas travel.

Amy Cuddy Quotes