I realized that social media can be powerful force for good in the world and that acts of kindness can be scaled globally.

There are many benefits to a sports entity breaking news directly to their recipients: the entity has full control over the message and how it is shared versus previously relying on a media outlets to translate or distribute as they choose. Also, there's no quicker place for valuable information to spread than Twitter.

We live in a social world now, and there's no denying the power that Twitter has yielded across all verticals. Sports is a perfect fit because fans are highly emotionally charged and things happen quick.

Amy Jo Martin Quotes