The making of the Barack Obama franchise far exceeded the skill set of Washington's best. In fact, the recipe for Mr. Obama's global popularity can be attributed less to political minds and chance than to the enduring power of Hollywood.

From its skillful editing to its out-of-control budget and its relentless marketing, Mr. Obama's team played a different game at a different level than Sen. John McCain and his traditionalist staff.

With its emphasis on star power, the Obama campaign from Day One emphasized the candidate's perfectly cut presidential presence.

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