The higher a book's sales ranks, the better chances it has of being noticed by Amazon's internal recommendations engine.

If you can pay enough people to buy your .99 ebook and review it positively, and crack one of Amazon's bestseller lists, readers are going to check it out. Especially at a low price point like .99. Customers are suckers for the fallacy that the cream rises to the top.

Visibility is one of the most difficult parts of the self-publishing equation. No matter how great your book is, it is fighting against a tidal wave of cheap ebooks on Amazon.

Andrew Shaffer Quotes