Most large media firms make outsized investments to acquire and market a small number of titles with strong hit potential, and bank on their sales to make up for middling performance in the rest of their catalogs.

Media companies' hit-focused marketing did not emerge in a vacuum. It reflects how consumers make choices. The truth is that consumers prefer blockbusters.

When a publisher spends an inordinate amount on an acquisition, it will do everything in its power to make that project a market success.

Anita Elberse Quotes