'Targeting' is polite ads-speak for the data levers that Facebook exposes to advertisers, allowing that predatory lot to dissect the user base - that would be you - like a biology lab frog, drawing and quartering it into various components, and seeing which clicked most on its ads.

In Silicon Valley, where I worked at companies like Facebook and Twitter for the earlier part of this decade, Cuba was generally regarded, when it was regarded at all, as a technological curiosity.

In Cuba, where Wi-Fi is both slow and terrible, you will be an emissary from the future, a hint of the degeneracy to come. You're a full-on mainlining internet junkie with the world's uproar piped into your head 24/7, your emotional landscape terraformed and buffeted by whatever some narcissist just posted on Instagram or some windbag on Twitter.

Antonio Garcia Martinez Quotes