We were the first multibrand platform for the customization of designer clothing. And it's great to be a first mover if you manage to pull it off. You can have a great competitive advantage. But if you're quite early, you're learning a lot: both learning as a company, and the customer is still learning.

Each individual garment has its own customizations based on a collaboration between us and the designer. We say what we think our woman wants, and they say, 'This is what we think we can do with our production.'

It's definitely an interesting question: 'Do you need more funding to start a luxury business?' That's something I want to think about a little bit more.

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