What I've always found about going to a tailor is that it's a little bit daunting. You don't know exactly what it's going to look like, it's hard to know who to go to, and it's still a very expensive proposition.

Designers were saying to me that they didn't have a place to sell their special pieces from the runway.

I'm Icelandic, from this small country where there was very limited access to fashion when I was growing up, and so, for me, it's really important to have a product that's relevant for this global customer.

Aslaug Magnusdottir Quotes