Our - our friends can't trust us anymore. You know, Ukraine was a nuclear-armed state. They gave away their nuclear arms with the understanding that we would protect them. We won't even give them offensive weapons.

If the employees fundamentally trust the C.E.O., then communications will be vastly more efficient than if they don't. Telling things as they are is a critical part of building this trust.

Most companies that go through layoffs are never the same. They don't recover because trust is broken. And if you're not honest at the point where you're breaking trust anyway, you will never recover.

Trust Quotes