Maps help us in tracking our cabs - if they're idle, headed for a booking, or in the midst of a trip. With custom systems built atop maps using available APIs, we are able to manage our inventory extremely well, predict ETAs for customers, and optimally allocate the nearest cab to a booking request.

We have built many of our systems with maps as the foundation. We are seeing that a lot of intelligent businesses are doing the same.

Location-based services are here to stay, as it focuses on high relevance and contextual offering to the end user. This means a user sees what he needs with immediate sense and meaning to him.

Bhavish Aggarwal Quotes