When I got to Activision, it was like a carnival. They had a recycling container filled with cans and a sign over it that said 'Activision Takeover Defense Fund.' Activision was making games based on passion and gut instinct. We needed to develop games based on P&L statements and what was going to sell.

I never studied business. It's either in your DNA, or it isn't.

What I'm good at is making sure we have the best resources, the best talent, the best marketing, and the best access to distribution.

Bobby Kotick Quotes