We make films that we ourselves would want to see and then hope that other people would want to see it. If you try to analyze audiences or think there's some sophisticated recipe for success, then I think you are doomed. You're making it too complicated.

Ten-year-old boys move differently than middle-aged women, who move differently than athletic guys, who move differently than government bureaucrats.

That's not the part of the story that I'm interested in, anyway. The part that I'm interested in is all the personal stuff. I tried to base the powers on family archetypes.

Brad Bird Quotes