Fortunately, I've done so many interviews that I've become very good at detecting when someone is giving a less-than-candid reply.

I'm not even really attempting to brand myself outside of 'Humans of New York.' I think part of the reason for my success is that I've put my ego aside and said I'm not going to put all of my effort into trying to promote myself. I'm going to try to promote my work and am going to try to promote my project.

I've done commercial work for Amtrak. However, that was branded as Stanton. I stipulated at the very beginning that it was not going to involve 'Humans of New York,' that I wasn't going to promote it on 'Humans of New York.' So nobody who follows me really even knows that I did it.

Brandon Stanton Quotes