I've had a bit of experience at lots and lots of different arenas as it were, some of them completely creative, some of them quite technical. The interesting thing is, is that I found that the technical arenas actually are also very creative or can be very creative.

When you cut human beings down to size, we're really quite simple creatures; food, shelter, warmth, light, heat and you build it up from there really until you finally go Gucci shoes or whatever it is or whatever your consumer desires are. All those desires are ultimately, they're about gratification.

Business is just about enabling human beings, nothing more, nothing less. Businesses need to recognize this fundamental fact.

Bruce Dickinson Quotes