Today, for the first time - and the Obama campaign showed us this - we can go from the digital world, from the self-organizing power of networks, to the physical one.

When you have all these traces of trash moving around, you can ask yourself how can we make the system more efficient. Then we can make better decisions. And perhaps we will not throw away the plastic bottles that go every day to the dump.

Makr Shakr aims to share this new potential - design-make-enjoy - with everyone in just a few minutes: the time taken to prepare a new cocktail.

Carlo Ratti Quotes