The mindset ideas were developed as a counter to the self-esteem movement of blanketing everyone with praise, whether deserved or not.

When I was in graduate school, I became very interested in why some kids took on challenges and were able to bounce back from setbacks whereas others shy away from difficulty and really crumble when they hit failures. I became fascinated with people who had that kind of courage to take on challenges.

I grew up in an environment that promoted a very fixed mindset. It was an era that worshipped IQ and thought that your IQ was the most important thing in determining your future. My sixth-grade teacher even seated us around the room in IQ order.

Carol S. Dweck Quotes