In psychology and behavioral economics, people have shown that if you just describe options in a certain way, or make some features of a situation salient, you can get people to do and even see what you want. You don't have to be a Jedi to manipulate people's attention.

For any child, boy or girl, a father is both Jedi and Sith: Obi-Wan Kenobi - gentle and calming and good - and Vader, fierce and terrifying.

Wherever people find themselves in trouble, or at some kind of crossroads, the series proclaims you are free to choose. That's the deepest lesson of 'Star Wars.'

Cass Sunstein Quotes