Everyone dies, and before that, most people eventually lose some of their faculties. So some people worry that as marketers get better at targeting the elderly, the line between advertising and unscrupulous manipulation will be harder to discern.

Millions of people with respiratory diseases have relied on oxygen equipment, delivered to their homes, to help them breathe.

Teenagers ultimately don't mind belonging to a group, because there's always the opportunity to eventually become someone new. The elderly, by definition, are running out of opportunities for reinvention.

Charles Duhigg Quotes