Auto designers usually have to think in terms of the standard categories: SUV, sports car, etc.

I think there could be more experimentation if car companies didn't have to make such huge volumes. If you're making 300,000 vehicles, you have to play it safe. Ultimately, the companies want to make customized cars, and they are all working on ways to do that. Experiments with structural systems are usually about that.

Making a new car is so expensive that the risk factor is what takes the unique ideas and keeps reanalyzing them until they become very similar.

Charles Pelly Quotes