At 3-D Imax theaters, audiences have shown they are willing to pay a premium to wear headgear fitted with liquid-crystal lenses synchronized via infrared signals with the movie projector, which runs at twice the normal frame rate. These movie viewers plumb new depths in depth perception - they experience extreme realism.

When you shop online, wouldn't you like to sample the bouquet of wines, the aroma of cigars, or the subtle fragrance of flowers before surrendering your credit card number? Surely more companies will want to aromatize their Web presence when they realize there's a device that can produce genuinely pleasing, authentic fragrances.

If smart technology can transform 3-D from a crude novelty to a genuine visual enhancement, why shouldn't a sophisticated odor synthesizer follow a similar path?

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