I could have been like so many other bloggers or 'influencers' who just have their agent and are more like celebrities, but I've never wanted it to be only like that. Of course, I still want that part in my life, but I also wanted to create a brand.

As long as you're ahead of a trend, I think you're going to be fine. You really have to have a multitasking mind that can switch from one thing to the other easily without too much focus on, 'Oh, I'm going to Instagram my life.'

Of course, you decide which story you want to tell. For me, it's been very authentic, so sometimes I'm super happy, and I post four pictures one after the other; sometimes I'm busy, and I don't. Sometimes I'm sad, and I post a sad picture.

Chiara Ferragni Quotes