I've always believed about brands and media that the mistake sometimes that's made is to think you're just going to take what you've been doing and kind of re-purpose it into the new platform. I don't think that ever works because consumers look for different experiences in different media formats.

It's difficult sometimes to, in effect, let go of how you're used to doing things and give the brand room to be reinvented.

I believed deeply that digital was an empowering opportunity for Playboy, not a threat.

Christie Hefner Quotes