The mistake that makes launching a venture expensive is when you try to make a disruptive technology so good that it can compete on a quality basis with an established product.

In organizations, once you articulate how success will be measured, everybody tries to game the system so that they are measured in the best possible way.

In an environment where you've got to push innovations out the door fast and keep the cost of innovation low, the probability that you'll be successful is actually much higher.

Clayton M. Christensen Quotes