The idea of the split personality is as old as Genesis. For a start, Eve was manufactured from Adam's rib. Then there's Cain and Abel, twins at war. They were followed by Esau and Jacob, likewise divisible into hairy and smooth types.

This was the wonder of advertising; the complete absence of cynicism. It may have many mansions, but it has no room for Doubting Thomases.

Copywriting cuts the communication cord between word and feeling. By offering instant gratification, it atrophies more subtle emotions.

Clive Sinclair Quotes