We are passionate about making it so that users enjoy the music that they want to enjoy but at the same time fairly compensates artists. That's not the same as saving the music industry.

We kind of look at music as something very natural in people's lives. I mean, most of us can relate to music in some sort of shape and form, and if you think about it, most of us remember the first time we kissed someone, what kind of music was playing or the song that was playing on our friend's birthday.

I don't think we see ourselves as the savior of the music industry.

Daniel Ek Quotes