People don't know how to listen, and it's not their fault. In school, we learn how to read, we learn how to write - but nobody teaches you how to listen.

In order to raise money from somebody, you have to understand who is this person, not to deceive them but to understand them. What would be their motives for contributing money? Why do these people contribute money to some places, but not to others? That's attunement - treating everybody well, but not treating everybody the same.

Selling is helping people to do what they're already inclined to do.

Daniel H. Pink Quotes